Drag the three sliders to match the shop. The math updates live: what's slipping through now, what the usual fixes cost, and where Stedd lands.
Honest, conservative defaults are loaded. Change anything.
Missed-call loss assumes 4 in 10 missed calls were a real job and a 48-week working year. "Real job" and "revived" rates keep the estimate deliberately cautious, so the true number is usually higher.
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How this is figured: missed-call loss = 2 calls/wk × 48 wks × 40% real jobs × $2,500. Quote loss = 4 cold quotes/mo × 12 × 30% revived × $2,500. Stedd directly addresses both: it answers the calls and chases the quotes. Rates are conservative; the real number is usually larger.